Friday, April 25, 2014

Your Actions Define Your Personal Brand

Your Actions Define Your Personal Brand

The 1st Engineer Battalion
Unit Insignia
When I read the article, "The Brand Artists," in the April 2014 issue of Inc. Magazine by Tom Foster it reminded me that branding is a universal concept. It applies to products, businesses, events, etc. Mostly, it applies to people because it takes people to build businesses, to make products, to plan events. The article focused on communicating that branding is no longer about what we say, it's about how what we say and what we do align with each other. A quote jumped out at me which evoked memories of the mottoes of some of the military units I'd served in, or alongside and how they helped the people who belonged to them develop their own brands.


The 91st Engineer Battalion
Unit Insignia
When I was a Combat Engineer Officer in the U.S. Army, I served with the 1st Engineer Battalion. Our motto was, "Always First!" These words helped convey our "brand" as a military unit, that's for sure. However, what was more compelling was the fact that we could also say that the 1st Engineer Battalion was the oldest, most decorated engineer battalion in the United States Army. The unit's long list of decorations awarded throughout 165 years of history reflected the bold actions the battalion had taken in the past and they created a legacy for every Sapper who served in it to fulfill. The motto compelled us to be better. We wanted to be better for each other so that, together, we could do great things when we were called to do so.

There was another motto which had made an impression on me even though I never served in the unit. The 91st Engineer Battalion must have liked their motto so much that they put it on their unit insignia, "Acts Not Words!" Their branding message, I think, said it all.  


Ranger tab- A symbol of bold leadership!
Motto: "Rangers Lead the Way!"
I didn't serve in a Ranger battalion, but I did earn the right to wear the Ranger tab, which means I graduated from the U.S. Army Ranger School at Ft. Benning, GA. The motto of the Rangers is, "Rangers Lead the Way!" What I learned from the experience is: Bold thinking leads to bold action! Bold action comes from conviction! Conviction comes from thinking about what you believe in. Find conviction and you can do things you never thought possible. You can "lead the way!" 

The point is, all three mottos create a compelling message, a compelling brand. They have the potential to inspire! The reason? Because each needs to be proven in order to have any meaning. The legacy needs to be fulfilled and perpetuated through actions in order to continue to be true. The people who wear these insignia must take action to define the brand in the way they want it to be perceived! They must think! They must find conviction! They must take action to accomplish their mission, regardless of the situation!


When Acts Personify Words There is Meaning. 

The quote Foster provided in his article was provided by Kelly O'Keefe, a professor at Virginia Commonwealth University's Brandcenter advertising school, who was illustrating how American Express's message about wanting to help small businesses didn't have any meaning until they launched Small Business Saturday, an annual national campaign intended to drive business to small businesses. As O'Keefe put it, "That's a physical manifestation of corporate behavior. It's not a message, it's an action- and that action shows intent."


Here's The Logic: 

Intent = Purpose.  
Purpose is created by values. 
Actions show Intent.
Therefore: 
Actions show your Values to the people in your World!


Three critical questions:

What Values are you branding yourself with to the people in your World through your Actions?

What Values do you WANT to brand yourself with?

What Actions will close the gap between those two answers?
The difference between the first two questions creates your To-Do List for Continuous Improvement.



Do You Know What to Do?

Isn't it about time to resume your journey on the path to:
There is no cost. Everything you'll get by clicking on those links is free. I do ask you to make the investment of time and effort necessary to:
  • Live the life you truly want!
  • Create the culture you envision your organization can become!
If you want easy, look somewhere else. I cannot help you.

BOOM!

Tom Eakin
Success Engineer, BoomLife

Sign-Up for BoomLife's Newsletter to stay informed of updates, events and news about GPS Theory!

Looking for the Right Self Improvement Opportunities?
Try our GPS Theory App at www.goboomlife.com


Need an Inspirational Speaker for Your Next Event? 
Tom Eakin's presentation of "What Do You Want?" is designed to challenge the way you define success and inspire you to engineer your own personal, professional or organizational path to success. 
email us at tom@goboomlife.com

GET WHAT YOU WANT! 
Getting what you want and being the person you want to be can seem complicated and confusing! Together, we'll define what you want, what it takes to get it and help you realize the kind of success you never been able to achieve before! Sign up for personal one-on-one coaching. You can sign up for a program or a single-session. It's up to you!:







Saturday, April 5, 2014

"We Must Be Bold"

WE MUST BE BOLD

Back in December, I met Hugh Weber from OTA + Pollen. Hugh and his partners are working to create a "world class network of individuals + organizations + communities and ideas" to "transform" the OTA Region. The OTA Region consists of the three states ending with the letters "ota", Minnesota, North Dakota, and South Dakota. I live in South Dakota, and if you've read anything I've written about how each of us can change our lives and our "World" in significantly positive ways, then you can understand why I'd want to share their audacious theme: "We Must Be Bold".

A Bold Idea That Has Spanned Generations 

That first time I met Hugh, he was giving a presentation in which he told a story about the profound and lasting impact the last four words in President John F. Kennedy's "We Choose To Go To The Moon" speech had on him. As the crowds applause at Kennedy's final words builds into a crescendo, he ends his speech with, "and we must be bold." It almost gets lost in the din of the crowd. It didn't get lost on Hugh.


President Kennedy's bold vision to put a man on the moon within a decade came true because he created the time and place where the idea became possible in the hearts and minds of all Americans. The community of people who needed to work together was vast and nation-wide in its scope.

A Bold Idea for Today and Future Generations

On Friday, April 4, 2014, I attended OTA 14 in Sioux Falls, SD, an event Hugh and his partners put together to share stories about how "connections and collisions of people and ideas have impacted our largest and smallest businesses, organizations and communities," and to gather together people in the region who want to do great things. In other words, they shared stories about "intersections" and created a time and place for them to happen. It was an inspiring event! It made for an inspiring day because of the people who shared their stories about the "connections and collisions" that created opportunities for them to make their difference: Antonio Neves, Kash Sree, Roman Mars, Jamie Millard & Meghan Murphy (from Pollen), Nathaniel Schachter, Paul LaRoche (who put on an amazing musical and visual performance with some of his family members and musicians from Brule), Jennifer Reedy, Baratunde Thurston, Tina & Ryan Essmaker, and Bryant Cryder who introduced the final speaker of the day. I'd love to tell you more about each of those speakers and the powerful messages they shared. But, this is an article, not a book. I'm going to just ask you to trust me when I say, these are people who truly believe they can make a difference in their "Worlds," strive to learn how, and have proven they are willing to try. 

A Bold Assignment

When we walked out of the theater of the Washington Pavillion after the final speaker of the day, Scott Harrison, finished moving us to tears through the story of Charity:Water, event volunteers were lined up at the exit handing out tubes of "mystery" gifts. I opened mine as soon as I got home after an hour-long anticipation-filled drive. In the tube, there were a few of the giveaways you typically receive at events like this one. But, I also found more inspiration in the form of two high-quality prints confidently and enthusiastically calling out the message, "WE MUST BE BOLD".

There was another flyer in the tube which said, "Now, we need you to take the next step...by sharing one of the enclosed prints with someone that inspires you or someone that you hope to inspire." I'll gladly take on this assignment. I will find someone who I hope to inspire and give them one of the prints. But, I want to inspire as many people to do great things as I possibly can! And, I'm going to do that in the best way I know how, with my current capabilities. I'm sharing a photograph I took of the print (I'm not a very good photographer) with my network of blog readers, my clients, my newsletter subscribers (I'm not the greatest networker but I'm doing my best). 

YES, WE MUST BE BOLD!

A photographic rendering of the print
OTA + Pollen gave me as a gift
and which I am sharing with you in
the best way I know!
What does this statement mean to you?

What BOLD way do you want to make a difference in the world?

What values inspire you to want to do it?

How will those values drive your decisions to do what it takes?

Not one of us can do it alone.

Who do you need to share your vision with to make it your BOLD thing happen?


How can I help you?


  • Share your vision, your plan, your message by responding in the comments, below. You never know who will read it and want to connect with you! Take a chance, share it! If I see an opportunity to help you directly, or connect you with someone else who can, I will.
  • Plan and implement why & how you will make your BOLD vision happen? I'm providing free tools to help you "Know" why it's so important to your life-long success so you will find the conviction to "Do" what it takes and "Be" the person you want to be. 

My Bold Message:

Your VALUES are your WHY!

I believe "GPS Theory" can help you find HOW you can get WHAT you want and BE the person you want to BE! 

Whether you live and work within the OTA region or outside of it. I want to help.


BOOM!

-Tom
Success Engineer
BoomLife






Wednesday, March 26, 2014

"I Believe" You Can Create the Life And The Culture You Want!

"I Believe" You Can Create the Life And The Culture You Want!


I just stumbled on Simon Sinek's TED Talks video "How Great Leaders Inspire Action," yesterday while I was searching for some communication-related content I could show to generate discussion in the Organizational Behavior course I teach at a local community college. The title caught my eye so I emailed myself the link. This morning I watched it.

I'd never seen the video before and I've never heard of Simon Sinek prior to watching it. Sinek's message reflects why "I believe" people will do great things when what they value aligns with what you ask them to do! There is a significant similarity between Sinek's Golden Circle model and GPS Theory and supports why "I believe" GPS Theory's Know-Do-Be approach is so critical to getting the kind of success you really want. I thought I'd share it with you. I highly recommend watching it.


Sinek's Golden Circle, like GPS Theory, is as simple as they come. Both models provide a universally applicable system for finding the kind of success that so often eludes us in our personal, professional, and organizational lives.

Looking For A Simple System To Help You Achieve Life-Long Success?

Here's a great way to learn more about the process I use to help people "Know" the person they want to be so they can "Do" the things that will make them satisfied with their decisions and actions and "Be" what everyone of us craves: Happy & Successful!

Isn't it about time to resume your journey on the path to:
There is no cost. Everything you'll get by clicking on those links is free. I do ask you to make the investment of time and effort necessary to:
  • Live the life you truly want!
  • Create the culture you envision your organization can become!
If you want easy, look somewhere else. I cannot help you.

BOOM!

Tom Eakin
Success Engineer, BoomLife

Sign-Up for BoomLife's Newsletter to stay informed of updates, events and news about GPS Theory!

Looking for the Right Self Improvement Opportunities?
Try our GPS Theory App at www.goboomlife.com


Need an Inspirational Speaker for Your Next Event? 
Tom Eakin's presentation of "What Do You Want?" is designed to challenge the way you define success and inspire you to engineer your own personal, professional or organizational path to success. 
email us at tom@goboomlife.com

GET WHAT YOU WANT! 
Getting what you want and being the person you want to be can seem complicated and confusing! Together, we'll define what you want, what it takes to get it and help you realize the kind of success you never been able to achieve before! Sign up for personal one-on-one coaching. You can sign up for a program or a single-session. It's up to you!:



Sunday, March 16, 2014

Can You Fathom Your Thoughts Into One Meaningful System?

Can You Fathom Your Thoughts Into One Meaningful System?

The other day, I was talking with my two youngest children. We were just finishing up a bible study and I was talking with them about understanding how to relate what they truly value, what God wants us to value, with what we want to do. My point was to illustrate how confusing life can be when we don't make a habit of always trying to understand the connection between what we decide to do in any given situation with the very simple but powerful concepts that represent the kinds of "goodness" we all say we value.

My daughter looked at me and said, "My thoughts are stars I cannot fathom into constellations." 

"It was in the book I just read, 'The Fault in Our Stars," by John Green."

"Do you understand what it means?"

"Hmmm, kind of," she shrugged. 

"Well, there must be a reason why you said it just now."

"Well, it kind of made sense with what you were talking about."  

WOW! I can't tell you how amazed I was at that point in time by the insight my 12-year old daughter had just shared with me. 
christy1521:

My thoughts are stars I can’t fathom into constellations.
Source: http://the-fault-in-our-stars-quotes.tumblr.com/post/58670292552/christy1521-my-thoughts-are-stars-i-cant#notes
That quote represents, I believe, a fundamental cause of our human weaknesses. We all know what "good" means and we know what is "good." We just don't take the time to always understand how the people and things we interact with in this world can make it very difficult to see the connection between a decision we need to make at any given point in time and what is truly "good". 

A constellation is a series of connections, a network, a system of otherwise disconnected bodies which someone, at some point in time, connected in a way that created meaning for them. 

What I want to help my children with more than anything, is to recognize their values as stars; bright shining beacons of "goodness" which, when they connect them together and link them to the decisions they make and the actions they take, create a system of "goodness". The key is to always focus on the "stars" in our lives, constantly consider them and pay attention to the choices ahead of us.

We all have the ability to make the connections. To see the linkages in our lives between what we're meant to be doing, living by our core values, and the choices we are forced to make. It's not always easy. The world we live in makes it very confusing. That's why I put so much focus on core values. When we allow them to be the primary drivers of our decisions we dramatically increase our chances to make "good" decisions. We do things that make us feel satisfied with ourselves. We give ourselves the opportunity to be truly happy.



Saturday, February 1, 2014

An Ode to Failure



An Ode to Failure

Note: If the presentation takes too long to load, click here to view it on haikudeck.com.


Everything we do is a value proposition.
Everything we do is an experiment.
The net-value we've reaped from past experiments do not control what we can realize from the next!

I wish you all the best for life-long success! BOOM!

Tom Eakin
Success Engineer at BoomLife 


THE GPS THEORY MODEL

BoomLife provides personal, professional, and organizational success engineering services. Our Values-Based, practical, GPS Theory processes will help you:



Need an Inspirational Speaker for Your Next Event? 
Tom Eakin's presentation of "What Do You Want?" is designed to challenge the way you define success and inspire you to engineer your own personal, professional or organizational path to success. 

GET WHAT YOU REALLY WANT! 
Getting what you want and being the person you want to be can seem complicated and confusing! Together, we'll define what you want, what it takes to get it and help you realize the kind of success you never been able to achieve before! Sign up for personal one-on-one coaching. You can sign up for a program or a single-session. It's up to you!
What's "Success Engineering"? At BoomLife, we believe training isn't enough to help people make the changes they need to make their personal, professional or organizational situation better. In order to learn how to change, one must learn how to change. Success Engineering is nothing more than our brand of coaching. But, our brand of coaching is not like anyone else's, we have GPS Theory!

Sunday, January 5, 2014

One Simple & Easy Way to Help Someone Else

One Simple & Easy Way to Help Someone Else

Not one of us can be successful on our own. It takes people fulfilling all kinds of roles to support our efforts at getting what we want. It's about relationships. It's about our connections to people with whom we've created magical relationships.

Today, as I thanked a new connection on Twitter for following me, I noticed this photo on their profile and it helped me by making me stop and think for a few minutes about how I measure success.






I'm not a preacher. However, I do invest a significant amount of energy in my efforts to help people achieve life-long success. I believe getting someone to say, "I will do something!" is really close to the true measure of success for me. Close, but not quite it. 



The true measure of success, for me, is when someone says, "I am doing <> to get what I want and be the person I want to be!" Some will say I'm splitting hairs; it's a small difference in meaning but significant just the same. There is often a world of difference between what one says they want to do and what they actually do.



The One Simple & Easy Thing You Can Do


Today I'm interested in helping you by getting you to stop and think for a minute. Then, I want you to do something. 



I want you to share a story about how someone else has helped you and the value it has created in your personal life, professional life, or organizational situation.

Don't know how to write a story? Here's all you need to say, "I am sharing news about how <> has helped me solve <> so you'll know they can help you if you have the same problem!" 

Who will you be helping?

  • The people you're sharing your story with- By telling them about someone who can help them if they need a solution to the same problem.
  • The person, people, or organization who helped you- By promoting their actions and helping others see the value they can create.
  • Yourself- You'll be sharing, giving, helping, and connecting people who can create mutually beneficial, magical relationships!


I can't wait to read your stories! And, the stories those stories create!

I want to give you my free e-book, the "BoomLife Success Planning Guide". Download it and get 7 sessions via email that will help you identify and define your core values so you can live life the life you want, with conviction! It's my way of helping people who want to live truly inspired lives! Want to learn more about it first? You can read about it in my last article, "Setting New Goals? You Need a System!"

BOOM!

Tom Eakin
Success Engineer, BoomLife, LLC
Values-Driven-Success


BoomLife provides personal, professional, and organizational success engineering services. Our Values-Based, practical, GPS Theory processes will help you:

Sign-Up for BoomLife's Newsletter to stay informed of updates, events and news about GPS Theory!

Looking for the Right Self Improvement Opportunities?
Try our GPS Theory App at www.goboomlife.com


Need an Inspirational Speaker for Your Next Event? 
Tom Eakin's presentation of "What Do You Want?" is designed to challenge the way you define success and inspire you to engineer your own personal, professional or organizational path to success. 
email us at tom@goboomlife.com

GET WHAT YOU WANT! 
Getting what you want and being the person you want to be can seem complicated and confusing! Together, we'll define what you want, what it takes to get it and help you realize the kind of success you never been able to achieve before! Sign up for personal one-on-one coaching. You can sign up for a program or a single-session. It's up to you!:

Saturday, December 14, 2013

How to Perform First Aid on a Conflict

How to Perform First Aid on a Conflict.

A wound is  an "injury" to the body, "usually involving division of tissue...due to external violence or some mechanical agency rather than disease." "Feelings, sensibilities" and "reputation" can also be wounded when conflict occurs in interpersonal relationships (Source: http://dictionary.reference.com).

A conflict occurs between two, or more, parties who "come into disagreement," due to viewpoints that are "contradictory, at variance, or in opposition," to one another. The magnitude of the meaning of this work can be weighted as heavily as "fight, or battle" or as lightly as "incompatibility or interference, as of one idea, desire, event, or activity, with another." (Source: http://dictionary.reference.com)

In trying to understand the meanings of words we have a tendency to reference extremes. For example, what's the image that pops into your head when you read this word? 

WOUND

Did you picture a "division of tissue" that was caused during a significant conflict event?

What image appears when you read this word?

CONFLICT

Did you picture a scene of "external violence" where people become physically wounded?

I will make an assumption here that the answer to both "Did you picture..." questions was, "Yes." The purpose is to illustrate the reason why it can be difficult to recognize when relationships have been wounded when the conflict is on the "disagreement in ideas, desires, events, or activities" end of the scale. Most human beings will definitely remember if they've participated in something as significant as an argument, a fight or a battle and the physical or emotional scars they received or inflicted on others. We are forced to deal with smaller-scale conflicts constantly but we don't always recognize the impact the more sublime incidents have on our relationships with others.

When Conflict Wounds Relationships. 

When you find you are at odds with people you need to maintain healthy relationships with in order to be successful, the situation creates discomfort. The discomfort comes from the imagined negative consequences you perceive you'll receive if you fail to resolve the conflict. The fear of the punishment drives you to avoid it so you employ a common tactic and create a distraction from it. Let's say, for example, you change the subject, or defer the current one, so the focus of the discussion will shift from the conflict to something else. You move on and leave the conflict unresolved in order to eliminate the discomfort. In this case, you put a metaphorical bandage on the wound.

Unresolved Conflicts Become Infected.

Let's say you have a small wound on your hand with a band-aid on it and you started to see symptoms that indicate it's becoming infected. You would rip off the bandage so you could clean it. Taking off the bandage causes pain and discomfort but you do it anyway so you can treat the infection and allow the wound to heal.

Think back to the relationship wound you put a metaphorical band-aid on earlier. To ease your discomfort you changed the subject, but you didn't resolve the conflict. Changing the subject didn't make the conflict go away. The conflict remains. The problem with unresolved conflicts is, like untreated wounds, they will become infected. They don't go away, they get worse and things can get really messy!


Don't Let the Pain of Ripping Off the Bandage Keep You From Treating the Wounded Relationship. 

The problem with wounded relationships is they don't heal themselves. As conflict festers beneath the bandage you used to distract attention from it, you will experience more and more pain as time goes by. Your attempt to avoid a punishment has only driven you to create a more painful one. The only way to cure your pain is to endure the pain of ripping the bandage off and deal with the conflict directly with the other person. 
Ripping a Band Aid Off
Source: http://shutupimtalking.com/wp-content/uploads/2012/08/02181.jpg

Failing to deal with conflict directly is like trying to clean an infected wound while it is covered with a bandage. It's ineffective. It doesn't matter how small the wound, the infection is the real relationship killer!

I once worked with a company that was extremely conflict averse. I was hired to help them solve some significant teamwork issues. I observed a few meetings and noticed when employees communicated their disagreement to proposals or statements from others in meetings the president, having the noble intention of wanting to foster a harmonious culture, would stifle the conversation and change the subject. Invariably the unresolved issue would lead to frustration on the part of the dissenter. Deferring the conflict didn't allow them to communicate counter points that had the potential to call attention to problems, suggestions for improvements or intending to point out misalignments. 

The forced end to the conversations invariably led to wounded relationships, frustration and confusion about what the priorities in the organization really were. The leader had good intentions but misunderstood that harmony takes practice. If you don't believe that, listen to a 5th grade music band and compare their sound with that of a senior high school band and recognize the difference practice can make. If an organization is never allowed to operate with conflict, it won't learn how to resolve it. The leader missed the opportunity to facilitate open, honest and respectful debate, which is a form of conflict people can function under in a positive manner. 

As a leader, can you afford to let conflict infect your organization? Can you afford to let the wounds you've created or have observed in other relationships within your organization fester?

Performing First Aid on a Conflict


To avoid setting the conditions that will allow conflict to fester in a relationship it's best to perform First Aid. A clean and treated wound will heal very quickly. The next time you recognize a disagreement is about to be left unresolved, here's how to perform First Aid:
  • Recognize a relationship has been wounded- Think about the potential consequences of hoping it will heal on its own. How much pain will be created if it's left unresolved:
    • For you?
    • For the relationship?
    • For the organization's ability to function efficiently & effectively?

  • Treat the open wound- Stop the avoidance tactic. It will be uncomfortable for you but the outcome you want is to preserve the integrity of the relationship. Show the courage needed to bring the conversation back on track and then:

  1. Evaluate- Ask for clarification. 
  2. Try to Understand the Root Cause- The reason why people put a band-aid on a conflict typically has nothing to do with the difference in points of view that started it. The reason usually stems from to root cause categories:
    • Authoritative Power- When someone disagrees with a person who has authoritative power in a situation, they perceive they are in a coercive situation. This is an opportunity to show you're willing to use reason and logic to show you want to use your power legitimately instead of simply imposing your authority. (Important Note- If you've used authoritative power as your predominant method of influencing situations in the past and you're trying to change perceptions so people will work with you instead of for you, remember it will probably take at least six months of consistent, legitimate use of your power to gain their trust. One slip and you're back to day-one. That's the way people work, sport! Take it seriously!).
    • Frustration from past coercive situations- When people avoid conflict for this reason, they're trying to prevent themselves from communicating inappropriately in the situation. In other words, they're about to say something they'll regret. Recognize their frustration. It's important! If you can't help them relieve their frustration, it will keep building. Ask them if they'd like to talk off-line. If that means the meeting needs to end right there, so be it. They'll appreciate you giving them the attention they deserve (Important Note- See "Important Note" above and apply the same concept here. Think about it.).
  3. Shhhhh...Listen... What did you miss? I promise, you missed something, so focus on
    listening.
  4. Affirm- Let them know you heard them and the points they're trying to make.
  5. Confirm- Try to identify the point of conflict and find out if the other person also recognizes it as the root cause of the disagreement. This allows both parties to focus on the real issue instead of feeling like they're battling each other.
  6. Align- If you've personified the values of COURAGE, PATIENCE, SEEKING and REASON, by following the past five steps, you've set the conditions to become an advocate instead of an adversary. The two conflicting parties now have a common enemy against which they can ally themselves and focus on fighting: The Root Cause of the Conflict. 
Get the win you really want and 
PRE-ORDER FINDING SUCCESS NOW!
Leading the change you want to see in your organization is not easy. It's hard. The hardest part, is changing how you react to the situation. Remember that the behaviors within the organization are a direct reflection of its leadership and you'll find the conviction to do what it takes. 

If conflict already festers in your organization, you won't be able to fix it all overnight. Heal one wound at a time and perform First Aid on the new ones to prevent conflict from infecting your organization to a point where it becomes less effective.  
THE GPS THEORY MODEL




ABOUT THE AUTHOR: Tom Eakin is the author of Finding Success and the Success Engineer at BoomLife. LEARN MORE ABOUT TOM...