Your Actions Define Your Personal Brand
|The 1st Engineer Battalion|
|The 91st Engineer Battalion|
There was another motto which had made an impression on me even though I never served in the unit. The 91st Engineer Battalion must have liked their motto so much that they put it on their unit insignia, "Acts Not Words!" Their branding message, I think, said it all.
|Ranger tab- A symbol of bold leadership!|
Motto: "Rangers Lead the Way!"
The point is, all three mottos create a compelling message, a compelling brand. They have the potential to inspire! The reason? Because each needs to be proven in order to have any meaning. The legacy needs to be fulfilled and perpetuated through actions in order to continue to be true. The people who wear these insignia must take action to define the brand in the way they want it to be perceived! They must think! They must find conviction! They must take action to accomplish their mission, regardless of the situation!
When Acts Personify Words There is Meaning.The quote Foster provided in his article was provided by Kelly O'Keefe, a professor at Virginia Commonwealth University's Brandcenter advertising school, who was illustrating how American Express's message about wanting to help small businesses didn't have any meaning until they launched Small Business Saturday, an annual national campaign intended to drive business to small businesses. As O'Keefe put it, "That's a physical manifestation of corporate behavior. It's not a message, it's an action- and that action shows intent."
Here's The Logic:Intent = Purpose.
Purpose is created by values.
Actions show Intent.
Actions show your Values to the people in your World!
Three critical questions:What Values are you branding yourself with to the people in your World through your Actions?
What Values do you WANT to brand yourself with?
What Actions will close the gap between those two answers?
The difference between the first two questions creates your To-Do List for Continuous Improvement.
Do You Know What to Do?
Isn't it about time to resume your journey on the path to:
- The life you dreamed of when you were a kid! CLICK HERE
- The kind of leader you envisioned you'd be when you got "there"! CLICK HERE
- Live the life you truly want!
- Create the culture you envision your organization can become!
If you want easy, look somewhere else. I cannot help you.
Success Engineer, BoomLife
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Tom Eakin's presentation of "What Do You Want?" is designed to challenge the way you define success and inspire you to engineer your own personal, professional or organizational path to success.
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